Windows Shades & Blinds
Configurator
CLIENT
LEVOLOR
YEAR
2021
RESPONSIBILITIES
Competitive Analysis
Stakeholder Interviews Report
B2C Research Findings
Consumer Buying Journey
Consumer Type Findings
Decision Factor & Mental Models
Annotated Wireframes
Desktop & Mobile Designs
Component Library
TEAM
Steve Boulton, UX Director
Kaleigh Nelson, UX Designer
Beth Haggerty, Project Manager
Myself, Senior UX/UI Designer
CHALLENGE
LEVOLOR, a maker of custom window blinds and shades, saw a surge in online sales during the pandemic. However, their outdated product configurator was inefficient and difficult to use, both for online consumers and store associates at retailers like Home Depot and Lowe’s. They needed to redesign it for a more streamlined and user-friendly experience.
SOLUTION
The redesign of LEVOLOR's product configurator focused on creating a more seamless and intuitive experience for users. The new solution was designed to be both an educational tool for consumers making online purchases and a sales tool for store associates. Key improvements included simplifying the customization process, improving navigation, and incorporating helpful product information to guide users through their choices. The updated configurator also ensured that both online and in-store interactions were consistent, providing a cohesive and user-friendly experience that aligned with LEVOLOR’s premium brand and enhanced its sales capabilities across channels.
Research & Discovery
ACTIVITIES
Competitive Analysis
Stakeholder Interviews
User Interviews
Wireframes
Prototyping
User Testing
Information Architecture
OBJECTIVE
Solve for obstacles when configuring and buying products online.
During this phase, we used insights from stakeholder and user interviews, competitive analysis, and our own exploration of other configurators to develop new features and user flows for LEVOLOR’s configurator.
My Design Process
ACTIVITIES
Wireframes
Prototyping
Usability Testing
Information Architecture
OBJECTIVE
Ideate the configurator's design based on our research and interviews.
Hearing directly from our stakeholders and consumers gave me a solid understanding of which features were top priorities, nice-to-haves, and which ones we wanted to test further. Usability testing helped clarify what worked well and what needed more refinement.
The Visual Design
ACTIVITIES
Building the Design System
Prototyping
Branding Alignment
Accessibility Design
Responsive Design
OBJECTIVE
Design to align with LEVOLOR's brand, and allow the consumer's configuration to take center stage.
We wanted the new configurator to be intuitive and adaptable across their product line. A stepper was introduced to guide consumers through each stage, along with a completely revamped visualizer that can show off LEVOLOR's products.