LEVOLOR > WINDOW SHADES & BLINDS CONFIGURATOR
Research & Discovery
The Requirements
IDENTIFY THE MAIN CHALLENGE
Create a low maintenance sales channel that has a high ROI.
GOALS & ASPIRATIONS
A guided experience
Currently hard to tell where to start. Customers go in “blind” and hope for the best.
Feel informed
B2C consumers have a huge knowledge gap on all the options that are available to them. How can they be made aware of these options earlier in the process?
A way to play, experiment, and share
How can the focus be more on play and exploration? Make it a fun experience designing their custom product.
Inspire confidence
Anything custom made is already a risk because there are so many different variables that stray from the norm. How can we build confidence into this customization process?
An asset for retailers
Can the configurator be a useful tool for store associates as much as the consumers?
Researching the Competition
UNDERSTAND THE CONFIGURATOR LANDSCAPE
Looking across industries to see how other companies have used configurators for their product(s).
LEARNINGS
Steps are clearly defined.
Progressive steps help guide and segment information so users don’t feel overwhelmed.
Support in the context.
Visual and written aid inform users and help them feel confident when making decisions.
Always visible purchase summary.
Validating what users selected and ensure everything is adding up correctly.
Pre-configuration screen can offer guidance.
Predetermined packages can help users narrow down their options sooner vs starting from scratch.
Dynamic and realistic imagery.
The visualizer can do more than show an image. It can also work in 3D or pull in environmental imageries.
Questionnaire quiz format offer a novel configuration approach.
Questionnaire quiz format offer a novel configuration approach.
Understand the Business
KEY TO SUCCESS FOR STAKEHOLDERS
In-depth discussion with stakeholders to understand their key to success.
Make it look better
Everyone agrees this is an outdated design and system that needs a big revamp to make it look and function better. The word “clunky” was used several times to describe the current experience.
Increase the ease of use
Consolidate, streamline, and maybe even eliminate workflows. The current convoluted landscape of flows make it hard to understand what youʼre building and what youʼre getting. Make it so someoneʼs mom can use just as well as her kids.
Make the boring easy, exciting, and out of the way
There are many options that are crucial to the order, but there shouldnʼt be a spotlight on it. Make the boring steps a breeze to get through so consumers can jump to the fun and exciting options.
Builds flexibility into the configuration process
Allow both someone who is starting from scratch and someone with a clear design in their mind to both use the configurator in the most efficient way for them.
Grow online awareness and engagement
COVID-19 created a new revenue stream online that wasnʼt there before (even with the higher price point). There is growth potential and the configurator can become a great marketing and brand ambassador tool for LEVOLOR.
Create more upsell opportunities
With so many options to choose from, recommendations or suggestions may not be something consumers will hide away from. They may even help store associates give the same recommendations to consumers in the stores.
UNDERSTAND THE CONSUMER'S NEEDS
Determine consumer’s preferred configuration order and path-to-purchase decision factors.
EMERGING CONSUMER TYPES
Overall measurement came first, follow by mounting options, color, material options, control type, and other.
Factors relating to the product's appearnce were the things that help consumers decide most. Follow by reviews and functionalities.
Distilling the Data
THE NEW CONFIGURATION FLOW
We created a base flow for shades and blinds, consisting of five main steps with sub-steps. All can be reorganized as needed.
Shades Product
Blinds Product
JUMP AHEAD
My Design Process
