We explored different content models to guide consumers through the configuration process, how to show their progress, and indicate where they are in the process.
A concern for both stakeholders and consumers, we needed to find ways to integrate educational content without overwhelming all users.
While our research shows consumer still value an in-store experience, the web offers a variety of things only the web can provide. We leaned into ways to make that experience more fun, engaging, and helpful to a consumer.
While some consumers know exactly what they want, many need more guidance to feel confident in their decision. We explored the idea of a product quiz that could recommend specific items. Another way to build confidence is by ensuring consumers understand the cost upfront, so they don't feel blindsided.
This was an interesting ask, but we also came up with ideas that benefited both retailers (like salesmen at Lowe's or Home Depot) and consumers. Comparing products or building from a package were two things we tested.