Designing a Bad Logo

Designing a bad logo or anything bad for that matter is something designers strive NOT to do. Despite so, mistakes are made and every designer has a bad design s/he wish did not exist in the world. Alas, it has been made and it’s there living and breathing down the designer’s neck. Most bad designs though are not the designer’s fault, but from your brother who knows how to use WordArt in Microsoft Word or your friend who thinks Comic Sans will be perrrrfect for that brochure or flier. Recently, there’s a new design contest that pays homage to said sad events in design. It’s called How Low Can Your Logo and basically the worst looking logo wins.

Here’s the client history to start you off (it’s all fake fyi):

Excellencico (established in 1996) is a global leader in providing a focused, broad range of services to a world-class, international, region-centric clientele. Excellencico harnesses evolving, dynamic e-technologies to provide unparalleled levels of synergistic e-products to a heterogeneous set of unperpendiculated e-applications. Our e-commerce solutions empower clients to use distributed, diverse, and didactic communication architectures, resulting in a multi-tiered, value-added, highly-aligned mission-critical e-service. With our next generation web-scale, S.M.A.R.T. infrastructure and solid foundation of core e-business products, Excellencico offers integrated turn-key solutions to the ever-changing, world-class, international business marketplace.

This is my design. I admit it could look worse, but just selecting Comic Sans already send a shiver down my back so…that’s as far as I’m gonna go. It currently has 15 bad points. Some of the design had me laughing out loud such as copying GAP’s new-then-abandoned logo. Check out the gallery and see some other stinky gems.

[UPDATE] D’oh! I forgot to add a link to my entry. Vote for me, guys! Isn’t this the most horrible logo you’ve ever seen?